Roland Harwood

It's who knows you... building reputation by word of mouth marketing

In his Nesta Connect Blog at the end of January, Roland Harwood talks about the importance of the 'reputation economy'. " I believe that we are moving from a knowledge economy", says Roland, ..."to being a networked economy, where organisations and individuals create value primarily through their relationships and networks." This transition should be a key area of focus to business and organisations of all sizes.

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