Business Networking Strategy

A new group on Facebook has been launched to promote 'The Dudes', a new cartoon series which is described as the UK's alternative to 'The Simpsons'. The creators are trying to launch 'The Dude revolution' by building a big enough following on Facebook to convince programmers to screen their production. As an incentive, they are offering the chance for two of the group members to be turned into a 'Dude' and provide a voiceover for the first full episode.