Business Networking Strategy

The last two questions from the recent article in The Sun newspaper Isn’t Facebook just for kids, can I network there? Since Facebook opened membership to the public, people have looked at the business networking potential of social networks, with mixed success. Facebook have started ‘brand’ pages where people can become a ‘Fan’ of your business. Facebook is ‘viral’ by nature, meaning that you can spread your message. But you have to understand how to do so and your business needs to be a good fit. Why would a bunch of strangers want to help me?