Business Networking Strategy

As more companies are alerted to the power of engaging with their audience through Social Media and as Facebook launch their new advertising strategy in New York, it is interesting to see just how wrong the big brands can get it. Recognising that users of Facebook, MySpace and other social media will not respond positively to old-fashioned,in your face, advertising on the sites, savvy companies are setting up profiles, clubs and using viral videos to make an impact.

Through the Technobabble blog, I've come across this very quick and easy guide to what social networking is and why it's so important. It's a very basic overview of what networks are and how social networks make them so much more effective and accessible. The filmmaker, Lee Lefeever from Common Craft has similar quick and easy introductions to RSS, Wikis and Social Bookmarking. If you've wondered about all of the funny words at the end of each of my blogs, like DIGG THIS!