Business Networking Strategy

You may have heard about how networking is more about farming than hunting. Successful business networkers sow the seeds of long-term relationships and reap the benefit over time, while failed networkers spend their time chasing down their prey at networking events, with the business card as their weapon of choice. Now imagine that you are a graphic designer with a small business. You meet the head of a major local advertising agency at an event, someone who surely has a need for your services. How do you react?