Business Networking Strategy

Ask businesses how they get most of their new leads and best prospects and most will usually reply 'referrals and recommendations'. Ask them what strategy they have to maximise the flow of this new business and many will look at you blankly. Over the years I have met many business people who will spend time and money developing marketing strategies incorporating PR, advertising, cold calling, exhibiting and other routes to market, yet leave their referrals generation strategy to chance. The common response is "I let my customers refer me".

I have recently become involved with a really exciting new business called AchieveTODAY which specialises in Personal Development for Young Professionals. AchieveTODAY are hosting their first event in July of this year. It is their aim to inspire 18-30 year olds to excel beyond their expectation in thier choosen careers and personal lives. Although the event hasn't been officially announced yet, there are a number resources available for people to download.