Business Networking Strategy

I recently received this message from a fellow member of Ecademy: 'How does one become a Professional Referrer ?

I was recently interviewed by The Sunday Times for an article looking at how small businesses can use online networks, such as Ecademy , LinkedIn and my own Word of Mouse. The resulting article was published in the paper's business section today. You can view the article in full here

A colleague of mine, Rohit Talwar, recently published a poll on Ecademy asking people where they get the greatest return on their networking investment from. http://www.ecademy.com/node.php?op=reply&id=78690&pid=353012 Sadly, it didn't shock me to see that 58% of respondents either weren't seeing a return or settled for the rather vague 'developing relationships that could be of value in the future'.

My article "Well Known British Network Celebrates Ten Years" for The National Networker in the US is now live on their site. You can read the article here. In the article I discuss the first ten years of UK business network Ecademy and interview founders Penny and Thomas Power.